One look at Maddie Perez (Alexa Demie) and you know she’s what you call an insta baddie-a queen B who calls the shots, sits at the top of the pyramid in a friends group and dates the hottest jock in school. Further decoding the method behind the madness, here’s a complete breakdown of each character’s style and the reasoning behind it. Putting together a thrifted dress with a vintage luxury bag or pairing a t-shirt from target with upcycled ’70s bootleg trousers-chaotic style became the core quotient of the show’s sartorial journey. When Euphoria was first dropped in 2020, it quickly launched a series of fashion trends that leaned heavily on y2k and the mixing of high-low fashion. Whether it’s Rue’s ill-fitted t-shirts and converse depicting her disdain for fashion or Lexi’s prim and proper tartan dresses with peter pan collars attesting to her goody-two-shoes nature-the costume designer’s vision will give you an insight into the story. In Euphoria, the wardrobe of each actor is an extension of their class and distinctive personas. High school kids carrying around Gucci backpacks, even was their parents are shown working regular 9-5 jobs it seems a little out of touch with reality. Often the fashion on popular sitcoms doesn’t draw a parallel between the characters and their socio-economic backgrounds. But it was her work on Euphoria that earned her multiple Emmy nominations and made the series a pop culture and fashion phenomenon. Fishnet, dainty bikini and pink hair for Rachel Corine-the troublemaker. Modest bikinis and sneakers for Selena Gomez-the shy one. Her first full-fledged project was the 2012 film Spring Breakers, where she fine-tuned the wardrobe of all four actors according to the personality of their characters, even if the theme was a wild beach vacation. Heidi Bivens, the costume designer for the show is known for dressing up complicated characters in an interesting way-her extensive work as a fashion journalist and an editorial stylist comes in handy while creating a costume story for a character. It’s only when you watch the show it becomes increasingly apparent that this isn’t a throwing together of a look, this is a carefully curated mood board, the sartorial choices are a reflection of the character’s background, adding both texture and context. At first glace, the fashion in Euphoria is seemingly mundane, another output from the assembly line of like high school dramas about hypersexualised teenagers setting TikTok trends.
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